Case Study:
Wooding Law firm
Client Overview
Wooding Law is a forward-thinking legal practice specializing in business, technology, and intellectual property law for creatives and tech companies. As the firm expanded its services and established a presence in Austin, Texas, founder needed a fresh visual identity that would authentically represent her evolved practice and connect with the local creative and tech community.
The Challenge
Wooding Law was at a pivotal moment: shifting the firm’s scope of services while simultaneously introducing the practice to the Austin market. The existing imagery didn’t reflect the firm’s current direction or capture the approachable, modern energy needed to resonate with creative professionals and tech entrepreneurs. The firm needed compelling, professional photography that would work across multiple platforms—from the website to social media—while communicating expertise, accessibility, and a distinctly Austin vibe.
Project Scope
Brand Photoshoot for Legal Services
- Half day brand photography session
- Multiple location setups to showcase versatility
- Variety of poses and contexts (professional portraits, candid working shots, environmental portraits)
- Deliverables optimized for website, social media, and marketing materials
- Images reflecting both the professional legal expertise and approachable personality of the practice
The Approach
The shoot was designed to capture the intersection of professionalism and personality—essential for a law firm serving creatives and tech innovators. We focused on creating images that would:
- Reflect Austin’s creative and innovative culture
- Capture authentic moments that would help potential clients connect with the practice
- Include a mix of formal professional portraits and more relaxed, lifestyle-oriented imagery
Results & Impact
The images effectively communicate the firm’s dual identity: serious legal expertise paired with a modern, accessible approach that resonates with creative professionals and entrepreneurs. This visual foundation has supported Wooding Law’s successful introduction to the Austin market and reinforced the firm’s evolved service offerings.
