-Services | food
Austin Food Photographer for Restaurants, Chefs & Food Brands
Mouth-watering, scroll-stopping food photography that fills tables, drives online orders, and builds a restaurant brand worth talking about. Serving Austin’s food and beverage industry since 2012.
“Emotional content is an image’s most important element, regardless of the photographic technique.” — Anne Geddes
The Promise
your food deserves to look as good as it tastes
You’ve spent years perfecting your menu. Your chef obsesses over every detail. Your plating is intentional. But if your photos don’t capture that — if your website and social media show dark, blurry, or stock-looking images — you’re leaving money on the table every single day.
Austin diners make decisions before they ever set foot in your restaurant. They scroll Instagram. They check your Google listing. They browse your menu online. What they see in those first three seconds determines whether they make a reservation — or keep scrolling.
you eat first with your eyes, then your nose, and then your mouth
— studio principle
the promise
Our sessions are about creating mouth watering images, with the goal of selling your food in mind. We firmly believe that customers eat with their eyes first, then nose, and finally mouth. We want them to crave your food every time they take a look.
why it matters
We help put butts in seats
You’ve spent years perfecting your menu. Your chef obsesses over every detail. Your plating is intentional. But if your photos don’t capture that if your website and social media show dark, blurry, or stock-looking images, you’re leaving money on the table every single day.
Austin diners make decisions before they ever set foot in your restaurant. They scroll Instagram. They check your Google listing. They browse your menu online. What they see in those first three seconds determines whether they make a reservation or keep scrolling.
professional austin food photography fixes that. every image we create is designed with one goal in mind: to make your food irresistible before they even smell it.
Who we shoot for
from food trucks to fine dining.
austin’s food & beverage scene is one of the most competitive in the country — every project is built around standing out in it.
01
Resturants & bars
Full menu photography, hero dish images, ambiance and interior shots, cocktail photography, and seasonal content for Austin’s independent restaurants, bars, and hospitality groups. Whether you’re a new concept launching in East Austin or an established staple updating your brand, we create images that fill seats.
02
food trucks & pop-ups
Austin’s food truck scene is one of the most competitive in the country. Stand-out photography helps you win the scroll, build your social following, and attract the press coverage that takes a food truck from good to legendary.
03
caterers & private chefs
Austin’s food truck scene is one of the most competitive in the country. Stand-out photography helps you win the scroll, build your social following, and attract the press coverage that takes a food truck from good to legendary.
04
CPG & Packaged Food Brands
Product photography, lifestyle shots, and branded content for Austin food brands launching in retail, e-commerce, or direct-to-consumer channels. We create images that work on packaging, Amazon listings, pitch decks, and social ads.
05
Breweries, Wineries & Distilleries
Beverage photography that captures the craft behind your product — from the pour to the pour-over, from the tap room to the bottle shot. Austin’s craft beverage scene deserves imagery that matches its quality
what it does
what great austin food photography does for your business.
01
increase perceived value
professional images allow you to charge more and attract the right clientele
02
drives social engagement
high-quality food content consistently outperforms any other restaurant content type
03
increase perceived value
professional images allow you to charge more and attract the right clientele
04
increase perceived value
website, menu, social, press pitches, OpenTable, Yelp, Uber Eats, delivery apps — all need strong imagery
05
builds brand consistency
every touchpoint looks cohesive, intentional, and premium
how it works
the Austin food photography process
01
step one
the discovery call
We start by understanding your brand, your goals, and your audience. Are you launching a new menu? Rebranding? Building a content library for social? The images we create depend entirely on where you’re trying to go.
02
step two
shot list & styling plan
We build a custom shot list based on your marketing needs — hero dishes, supporting items, lifestyle and ambiance shots, detail images, and seasonal content. Props, surfaces, and styling all coordinated to your brand aesthetic.
03
step three
the shoot
On location or in studio, depending on what works best for your concept. We work efficiently around your service schedule so there’s minimal disruption to your operations. Every dish is shot at its absolute best
04
step four
editing and delivery
Your fully edited gallery is delivered within 5–7 business days, in both web and print resolution. Images are ready immediately for your website, social media, menu design, and any other marketing materials.
05
step five (optional)
ongoing content partnership
Austin’s best restaurant brands don’t post the same photos all year. We offer quarterly content partnerships for restaurants that want a consistent stream of fresh, on-brand imagery aligned to seasonal menus, specials, and campaigns.
by the numbers
get 12 months of marketing worthy branded images.
65%
of people are visual learners
90%
of brain information is visual
43%
more persuasive with visual aides
as featured in
peerspace
best austin food photographers”
feature, 2024
“eric coleman understands the marketing importance of good food photography. high-quality images hold people’s attention and tell the story of a business, and eric’s food photography is intended to help get people seated in restaurants. by focusing less on details of setting and entirely on the food in the frame, eric’s images create a strong sense of brand. if you’re a restaurant and need images that will promote your company image, as well as make people hungry, then eric is one of the best austin food photographers that you could work with.”
frequently asked
questions, answered.
ready when you are
Ready to Make Your Food Irresistible?
Austin diners are choosing where to eat based on what they see online. Make sure what they see from you closes the deal.